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Ski for free and benefit Lake Tahoe

January 26, 2011 by  
Filed under The Basin

Looking for yet another reason to enjoy Tahoe’s record snowfall this winter? The new non-profit Tahoe Fund is partnering with nine Lake Tahoe-area ski resorts in California and Nevada to offer a free lift ticket for every purchase of a Lake Tahoe license plate.

“This is a simple and inexpensive way to show support for Lake Tahoe while enjoying the spectacular skiing Tahoe resorts have to offer this year,” said Cindy Gustafson, president of the Tahoe Fund.

Plate sales fund bike trails, lakefront parks, interpretive programs and other tangible projects that enhance the Tahoe experience for residents and visitors alike.

Patrick Wright, executive director of the California Tahoe Conservancy, praised the ski areas for offering such a great deal. “For less than the price of a typical lift ticket,” he said, “you can ski all day, help fund a park or a trail, and improve the look of your car.”

Newly-issued Tahoe plates are $50 in California and $61 in Nevada.

The Tahoe Fund (TahoeFund.org) works with the California Tahoe Conservancy and the Nevada Division of State Lands as well as public and private entities to identify and obtain funding for on-the-ground projects that support conservation, recreation and environmental education in the Lake Tahoe basin.

The Conservancy redesigned the California plate earlier this year, and turned to the Tahoe Fund to help boost sales in both states. The California and Nevada Tahoe plates now generate about $1.5 million annually for conservation and recreation projects in the Tahoe basin.

Jim Lawrence, administrator of the Nevada Division of State Lands, said the Plate for Powder Program supports the Tahoe Fund’s mission to better connect people to the natural and cultural resources of Lake Tahoe. “Buying a Tahoe license plate should be a New Year’s resolution for anyone who wants to help protect and enjoy this special place,” he said.

Tahoe’s ski areas were quick to embrace the collaborative bi-state effort. “It’s a win for our companies, our customers, and our communities,” said Art Chapman, Tahoe Fund board member and owner of, JMA Ventures, LLC which owns both Homewood and Alpine Meadows. “We all gain with increased funding and awareness of Tahoe’s irreplaceable resources and recreational assets.”

The Plate for Powder Program kicks off on Jan. 6, 2011 and continues throughout the remainder of the 2010–2011 season, or until tickets are sold out. Participating ski areas include Squaw Valley USA, Alpine Meadows, Homewood, Heavenly, Northstar-at-Tahoe (downhill and Nordic), Kirkwood, Sugar Bowl, Tahoe Donner (downhill and Nordic) and Tahoe Cross Country.

To purchase a Tahoe plate and receive your complimentary lift ticket, visit www.tahoeplates.com or www.tahoefund.org.

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